13 July 2020



A vírus hatására hosszútávon is rugalmasabb munkavégzésre vált a Ceetrus Hungary Kft., az Auchan Korzók magyarországi üzemeltetője


Many hoped that the coronavirus pandemic would make work more flexible and that companies in the future would not insist that employees should be continuously, physically present in the office. The advantage of teleworking is that a person is no longer soil-bound, one can take employment from anywhere, as the accessibility of the workplace is not the primary consideration when finding a job. While this vision seems to be coming true for workers in North American and Western European countries, many companies in our country still expect everyday office work. Although there are narrower segments in Hungary, e.g. in case of Shared Service Centers (SSC), where work from home is common, however, this is not yet widespread. Although some changes have taken place as a result of the pandemic, in case of Hungarian companies it’s still mostly questionable to what extent home office will become an accepted work form in the long run. However, there are some companies that have taken exemplary steps in this area.


Ceetrus Hungary Kft., the operator of Auchan Korzó in Hungary, placed great emphasis on applying flexible forms of work organization even before the pandemic, so colleagues could react quickly and smoothly to the virus situation, and the vast majority could work from home throughout the pandemic. Thanks to digital devices and platforms, keeping contact with about 650 retail partners in 18 Auchan shopping centers nationwide was also uninterrupted.


In order to integrate the innovative solutions developed during the new situation into its operational processes in the long run, and to take into account the individual needs of employees, Ceetrus Hungary Kft. assessed the success of working from home among its colleagues in the frame of online workshops. Employees had the chance to share their opinion on how they envision going back to work, organizing meetings and international trips after the pandemic. The partly written and partly oral research was prepared with the participation of the active staff of Ceetrus Hungary Kft., i.e. 33 employees.


To the question „To what extent can you do your job from home?” 51.9% of the respondents answered fully, 40.7% said that they preferred it, while only 7.4% of the employees felt that they could do their work less efficiently this way. So, it can be stated that more than 90% of them were able to do their job well from home.

In the current situation (home office), to what extent can you do your job?


Colleagues responded similarly positively to online meetings: 70.3 percent believe that physical conferencing can be exchanged by video conferencing, and only 29.6 percent think this solution would be less efficient or not work at all.

Based on your experience of the online meetings currently in use, how do you see: to what extent could physical discussions be replaced by online meetings in the future?




Responses related to trips abroad revealed 59.2% of employees believe that travel abroad could be reduced in the future by organizing online meetings, and at the same time 70.3% expect that the occupancy rate of the office will change as well.  


How realistic do you think it would be to switch personal appointments to online meetings in order to reduce international travel?

Can you imagine that the rate of office occupancy changes in the future?



“The results of our research showed that the majority of employees - whether for fear of the virus or more efficient work-life organization - would like more home office options than before. Experience has also shown that teleworking does not affect the performance of colleagues, moreover, in many cases, work is more concentrated in a calm, home-based environment. In addition, this solution saves costs for both the employee and the company. However, this form of work is not feasible in all scope of activities - for example, the responsibilities of colleagues in sales and operations include constant contact with retail partners, for which face-to-face meetings are essential, either in the company’s representative office or externally. In addition, because of social connections and team cohesion, it’s important for colleagues to be present in the office as well. So, we have come up with a compromise. Some will come in regularly, others will spend less time in the office, avoiding being too many in the office at the same time. This way it’s also easier to keep a distance while working. In addition, we will all be using online tools more intensively. Meetings work very well where some colleagues participate in person and others through video conferencing. We agreed that an office presence of two days a week is expected, and we also set a core time when all colleagues should be available, but with the permission of managers, exceptions can be made. The goal is to find a solution that works for everyone, but is also efficient enough to perform the needed tasks. Naturally, digitalization is transforming the way workplaces operate, and the virus has accelerated this trend. We are likely to organize fewer trips abroad in the future, as we can solve these with communication tools and at the same time reduce our ecological footprint as well. Ceetrus has always prioritized the needs of its staff. As real estate development is one of the company’s core areas of expertise, it went without saying that we also decided together on the location of our current office and our interior design solutions, taking into account the ideas of our colleagues. In the long run, these co-constructed solutions will not only benefit employees but also companies, as companies that respond more quickly and flexibly to changing employee expectations will be in a much better position in the labor market.”- said Balázs Gábosy, Director of Operations at Ceetrus Hungary Kft.  


About Ceetrus


Ceetrus is a global property player based in Europe, founded in 1976. The company was known as Immochan until June 2018. The company’s new name is constructed from the following words: “SEE” (see) “CITIES), “TRUST” (trust), “US” (we). Ceetrus has nearly 1,000 employees across 10 countries, 279 commercial sites including 76 “Aushopping” sites; 1 billion visits/year; a year; 10,700 retail partners; 130 social entrepreneurs supported by the Ceetrus Foundation; over 1,600 housing units acquired or built, 117,000 m² of offices acquired or built; 30,000 m² of leisure activities over the past 2 years. It aims to create responsible, sustainable, vibrant community spaces that contribute to the development of local communities and make people’s everyday lives more comfortable. In addition to its residential and multifunctional projects, Ceetrus Hungary Kft., the Hungarian subsidiary of Ceetrus is primarily involved in the management of Auchan Korzó.